Briana Gershenzon: Redesigning the Design Process

Briana Gershenzon: Redesigning the Design Process

Briana Gershenzon: Redesigning the Design Process

What does it take to bring transformative design to life efficiently and effectively in the real estate industry? Meet Briana Gershenzon, the innovative Chief of Design at Renovation Sells. With over a decade of experience in residential design, Briana has redefined the standards of home renovations, merging her expertise in interior design with strategic real estate insights to revolutionize how homes are updated for sellers and buyers. Whether you're selling, buying, or looking to enhance your current home, Briana leads her team to deliver total transformations in just weeks.

From Residential Luxury to Real Estate Innovation

Briana embarked on a mission to transform the traditional approach to interior design. She holds a firm belief that exceptional design should be accessible to every homeowner. From the initial consultation to the final touches, her focus is on crafting spaces that perfectly align with the client’s budget and aspirations. 

This approach goes beyond mere aesthetic enhancement. Briana and her team hold a commitment to efficiency without sacrificing quality. What typically takes months, her team does in days, turning around a design board in just 7 days or less. This rapid turnaround is pivotal in delivering timely results that meet the urgent needs of sellers and buyers in the fast-paced real estate market.

“Our approach is all about streamlining the design and renovation process to get homes market-ready faster and without the typical headaches experienced when remodeling,” Briana said. “By focusing on intentional design choices and expert execution, we create beautiful transformations that respect both timelines and budget."

Making an Impact Where It Counts

At the heart of Briana's design philosophy is the belief that effective design must address buyers’ aspirations while ensuring functional elegance. Whether it's selecting the perfect color palette or optimizing the layout for potential buyers, her approach focuses on making strategic upgrades that enhance a home's appeal and market value. 

Leading her team by example, Briana pushes the boundaries of what is available to the masses, understanding that the right material, light fixture, paint color can be paired with existing elements to create a beautiful space, on a shorter timeline and smaller budget.

Briana's impact on Renovation Sells and the broader real estate market is a testament to her visionary leadership and commitment to excellence. Under her guidance, Renovation Sells not only transforms spaces but also positively affects the lives of homeowners, buyers, and real estate professionals.

Behind the Design

Briana, affectionately known as Bri, brings her creative spirit not only to her work but also to her personal life.

She is a devoted mom to two energetic sons, Levi and Calvin, and together with her husband, Dave, they share a bustling home life in Chicago.

When she's not leading design projects or spending time with her family, Bri is a pilates enthusiast and avid e-bike rider, dedicating time to her health and well-being.

She also has a deep appreciation for the outdoors and finds inspiration from the beauty of nature. Bri's love for both her city and the environment around her deeply influences her approach to design, infusing her work with a sense of elevated relatability.

About Renovation Sells

Renovation Sells simplifies the renovation process and empowers homeowners to confidently unlock the full potential of their homes. Whether you're selling, buying, or looking to enhance your current home, we deliver total transformations in just weeks. We handle the design, construction, and financing, so you can renovate without any headaches. Locally owned and operated in 40+ markets nationwide, we offer personalized service and top-notch support, ensuring exceptional results on time and within budget. Choose Renovation Sells for a hassle-free renovation experience you can trust.

The Most Trusted Name in Home Renovations.

The Most Trusted Name in Home Renovations.

The Most Trusted Name in Home Renovations.

The Most Trusted Name in Home Renovations.