When Steve and Linda first reached out to Renovation Sells, they weren’t in a rush to list. They knew their home had potential—but also that it needed updates to compete in their high-end market. At the time, they were just exploring options.

A year later, with timing more aligned, they came back ready to move forward—and this time, with a plan in place. That’s when Adam Erdmann of Renovation Sells Madison stepped in to guide them through every step of the renovation process.

What happened next is the kind of success story we aim to deliver on every project.

The Numbers That Tell the Story:

• As-Is Price Estimate: $1.25M

• Reno Cost: $80K

• List Price: $1.495M

• Final Sale Price: $1.51M

• Profit: $180K

Turning Hesitation Into Action

Like many sellers, Steve and Linda were initially concerned about renovation costs. Their home had strong bones, but finishes, layout flow, and visual appeal needed work. They wanted to make smart updates—but they didn’t want to over-invest or delay the sale unnecessarily.

That’s where our financing options helped ease the decision. With the ability to complete renovations without an upfront cash burden, the project became not just doable—but strategic.

The Renovation Approach: Smart, Stylish, Market-Ready

Our team focused on updates that delivered maximum visual impact and buyer appeal:

• Fresh paint in buyer-approved neutrals

• Updated lighting and fixtures throughout

• Kitchen improvements to enhance functionality and flow

• Bathroom refreshes that felt elevated, not overdone

• Flooring upgrades that tied the home together

The goal wasn’t a full remodel—it was thoughtful, targeted improvements that brought the property in line with current buyer expectations. The result was a home that looked and felt turnkey the moment it hit the market.

The Result: A Listing That Stood Out—and Sold Fast

The renovated home was listed at $1.495M—a strong jump from its original as-is estimate of $1.25M. But the market response exceeded expectations.

With polished visuals, clean design, and zero renovation overwhelm for buyers, the home attracted serious interest. It ultimately sold for $1.51M, delivering a $180K profit after renovation costs.

"From start to finish, ​Adam and his team provided expert guidance, smart design choices, and efficient execution. The transformation was incredible—​and their home sold in less than a week with 3 offers from buyers outbidding themselves!”

-Gabriell Hamele,  Realtor®

Why It Worked—and What Agents Can Take From It

This wasn’t just about making the home look better—it was about removing buyer objections before they could form. Thoughtful updates turned a dated home into one that felt intentional, move-in ready, and worth the price.

For Steve and Linda, it transformed a stressful “maybe” into a confident, profitable move. And with Renovation Sells managing every detail, the process stayed focused on the sale—not the stress.

Ready to Turn Potential Into Profit?

If you’re an agent working with sellers who almost have the perfect listing, let’s talk. Our turnkey renovation services help homes show better, sell faster, and close stronger.

Contact Renovation Sells today—and let’s make your next listing a success story.