Experts have been referring to today’s market as a “nobody’s market” - not strongly favoring either buyers or sellers. As an agent, your clients look to you to guide and advise them on how things like low inventory, high mortgage rates, rising inflation, and an impending recession can affect their plans to sell or buy a home. You can use your insider knowledge to support existing clients and attract new ones.
Educate Yourself & Your Clients
Chances are you already stay up-to-date with market trends and projections. But, especially in a market that is constantly fluctuating, it is important to not only stay informed but share your knowledge in a way that gives your clients an edge. Whether it’s a buyers' market, sellers' market, or neither, position yourself as a problem-solver by knowing how to navigate and help them achieve their goals in any market conditions.
Whether it's refreshing outdated spaces, capturing Instagram-worthy listing photos, or tailoring listings to what buyers are looking for, have solutions in your back pocket to help your clients meet their goals and stay ahead of the curve. This will empower your clients to make major home decisions on their terms rather than feeling at the mercy of market conditions.
Stay Social
These days, social media is much more than just a place to share pictures. Social media has become a powerful tool to establish brands and grow businesses. It also often serves as a starting point for consumers and clients as they search for the best products, companies, and, yes, even Realtors.
Which is why now, more than ever, it is important to use social media for all that it is worth. Using your social media platforms to present yourself as the full package will help give current and potential clients a look into what it is like to work with you and more importantly why they should work with you. By creating and sharing useful content that educates your followers, as well as constantly engaging with your audience, you can create a community that will be eager to work with you and refer you to their friends.
Presale Updates Are A Must
Presale updates will give your sellers an edge no matter the market. Many agents avoid the presale update conversation out of fear of making the wrong recommendations, not having the resources or know-how to project manage major renovations, as well as the financial burden renovations can impose on sellers in an already financially tricky time.
If you’re going to recommend updates before listing, anticipate your clients' concerns and provide solutions to help combat their fears and doubts. Provide and data that show how impactful presale updates can be, especially in a market that isn’t favoring either side.
While you may already be well-versed on the power of presale updates, overcoming clients’ objections is often not an easy conversation. In addition to providing case studies and data, working with the right partner who can provide a turnkey solution will lessen the stress for both parties.
Find the Right Partner
Renovation Sells provides an all-in-one presale solution for you and your clients. Our agent partners are seen by their clients as problem-solvers who are able to build their credibility, sell quicker, and get higher offers while not increasing their workload.
As our partner, you are able to provide the knowledge from an expert design team, experience from thousands of projects under our belt, and financing that makes presale updates a no-brainer, all without taking your attention away from other areas of your business.
Not only will working with Renovation Sells take many things off your to-list, but it will get your job done better and more efficiently so you can get your listings sold quickly and for more.
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