As an agent, to stay relevant, you need to connect with your buyers where they are - and data shows they are on TikTok.

57% of buyers spend time on TikTok daily, with 89% researching tips and advice about home buying and the real estate market.

More than half of millennials use TikTok to look at properties before visiting them in person.

TikTok is an excellent way for buyers to get property information in a straightforward, easy-to-digest format. Studies show that Millennials and Gen Z often use social media over Google for researching new purchases.

Unlike Facebook or LinkedIn, TikTok is all about having fun and is a great place to show a less serious side of your personality. Find ways to utilize trends while staying true to your brand personality. Incorporating trending topics will help increase visibility and connect with potential buyers on a more lighthearted level.

Consistency Over Perfection

Consistency is key to success on TikTok. Not every post will go viral, but TikTok's algorithm favors regularly posted content around the same topic.

Posting regularly helps build relationships between accounts, as users come to know what type of content to expect. Staying active on the platform leads to increased visibility, and users can grow their following by posting content they enjoy.

Reach Your Audience

Target your content to your intended audience by using relevant hashtags, locations, and category tags associated with your local area or listing features. Here's a list of 30 hashtags Realtors should use on TikTok to market to home buyers:

1. #realestate

2. #homebuyers

3. #homesearch

4. #househunting

5. #dreamhome

6. #propertyforsale

7. #homedecor

8. #findyourhome

9. #relocation

10. #justlisted

11. #justsold

12. #properties

13. #PropertyExpert

14. #RealtorLife

15. #NewHomeSearch

16. #FutureHomeowners

17. #firsttimebuyers

18. #NewNeighborhood

19. #ExploreYourOptions

20. #InvestmentProperty

21. #MoveinReady

22. #OpenHouse

23. #DreamHomes

24. #LocalRealEstateMarket

25. #ForSalebyOwner

26. #ComingSoonProperties

27. #HomesOnTheMarket

28. #HighValueRealEstate

29. #VirtualTourReality

30. #RealEstateGoals

Check Yourself

As with all marketing efforts, it’s important to monitor analytics to see what is working. Once a month, check in on engagement metrics - likes, shares, and comments - to see what content is connecting with your audience so you can make more like it. If people seem to love walk-throughs of your listings, make sure to always include that in each listing’s marketing plan. If people are engaging the most with tips and tricks you share, make sure to create more value-driven content to keep them engaged. 

Get Inspired

Follow @renovationsells on TikTok for fun and engaging ways to get your listings presale ready with quick, cosmetic updates!