As with any big purchase, homeowners often have objections when it comes to shelling out the money for presale renovations. Ranging from “why put money into a home I won’t be staying in,” to “I’m worried about how long it will take,” homeowners usually have no problem voicing their concerns. 

As the real estate expert, you know how much value renovations can add to a house, and it’s your job to advise them to think big picture, while providing simple solutions. 

By understanding the root of your sellers’ objections, and learning how to address them head-on, you'll be well-equipped to transform your clients’ properties into listings that demand top-dollar.

“I’m Worried About The Cost”

This is the number one objection we hear. Most commonly, it will sound something like, “Why do I want to spend money on the home I’m selling?” But many homeowners will also express this sentiment by worrying about seeing a return or explaining how they are already spending so much on their next home. And, let’s not forget about the famous “I know a guy,” thinking they can DIY their way into a high ROI. 

Partnering with Renovation Sells makes it easy to overcome this objection. We only suggest updates that have historically seen a return. We also have experience working with budgets of all sizes.

As the agent, you can respond to this by showing sellers a comparable sale that was updated and what return they saw. Remind your clients that access to an expert design team means beautiful transformations that don’t just come with “that guy they know.”

Let your sellers know that we even have financing options so they can renovate without fronting the cash

“Construction = Stress & Headaches”

Construction is often associated with stress, delays, and unnecessary headaches. Not to mention the fear of a price tag that keeps growing as new problems arise and schedules are pushed back.

We specialize in quick, cosmetic renovations, making working with us unlike any other construction company. Painting, updating lighting, and replacing countertops are quicker and less invasive ways than a full remodel and make a home look fresh and market-ready.

“Renovations Will Delay Our Selling Process”

Typically when homeowners are ready to sell, there is no time to waste, especially if they have already purchased their next home. By calling upon preconceived notions that renovations take months and never stay on schedule, many homeowners will be worried that renovating will delay their selling process. 

Since we focus on cosmetic updates, most can be completed in just a few weeks. With a shared goal of getting in and out, sellers can be confident that their project will stay on-time and on-budget. And the return is sure to be worth it. Giving homeowners concrete examples of home renovations that have been completed in a short amount of time will help ease their worry and get them on the same page as you.