At Renovation Sells, we pride ourselves on helping homeowners and real estate agents prepare properties for the market with smart, strategic updates that maximize appeal and value. Today, we’re excited to share the journey of Luis and Lisette Fernandez-Rocha, the dynamic duo behind Renovation Sells Miami South.

A New Chapter Begins

After a successful career in media, running television stations across the country, Luis Fernandez-Rocha found himself at a crossroads when he was laid off 18 months ago. Instead of slowing down, Luis and his wife Lisette, a seasoned real estate agent with The Keyes Company, decided to seize the opportunity to embark on a new adventure together. After traveling and taking some well-deserved time off, the couple began exploring new business opportunities upon returning to Miami. That’s when they discovered Renovation Sells.

"We looked into several options, but what caught our eye was Renovation Sells," says Luis. "It's one of the fastest-growing franchises in the country, and after meeting the corporate team and learning more about the business, we knew this was the right move for us." The couple quickly became the proud owners of the Renovation Sells franchise covering Miami-Dade South.

A Winning Formula

Renovation Sells operates on a winning formula that focuses on renovating homes quickly and on budget. Our clients—home sellers, buyers, and realtors—understand the added value that comes with completing strategic renovations before putting a home on the market. "The last thing a home buyer wants to do is renovate a kitchen or bathroom right after closing," explains Luis. "We work with sellers, buyers, and realtors to design, build, and even finance the project, often completing the work in three weeks or less."

With an in-house design team that collaborates closely with clients, Renovation Sells can quickly turn around projects ranging from complete kitchen redesigns to simple flooring updates. And with financing available to qualified customers, we make it easy to achieve the desired look without the financial strain.

Hands-On and Client-Focused

Luis and Lisette take pride in their hands-on approach to every project. "As owners of the Miami franchise, we work directly with homeowners and realtors on every aspect of the renovation," says Lisette. "We save our clients time and energy by supervising the entire project, removing the stress and hassle from the renovation process."

This client-focused approach extends beyond just prepping homes for sale. Renovation Sells Miami South also caters to homeowners who aren't looking to sell but want to make improvements to their current living spaces. "We’re excited about the future of our company," Luis shares. "It's incredibly rewarding to see a job completed on time and on budget and to know that we’ve made a home easier to sell, and often at a higher price."

Transform Your Space with Renovation Sells

Luis and Lisette Fernandez-Rocha are passionate about helping homeowners and realtors achieve their goals through smart, strategic renovations. Whether you’re preparing to sell or simply want to update your living space, Renovation Sells is here to help. With a focus on efficiency, quality, and customer satisfaction, we’re committed to delivering results that make a difference.

If you're ready to transform your space with targeted renovations, contact us at Renovation Sells to learn more about how we can help you achieve your goals. For more information, check out the original article featuring Luis and Lisette in Miami's Community News here.