As a real estate agent, your clients trust you to get as many eyes as possible on their listings. To do so, great Instagram photography is essential. Not only can beautiful listing photos attract potential buyers, but they also provide an easy way to showcase the features and amenities that make each property unique.
We’ve put together some helpful tips about composition, lighting and editing tools that will help you capture Insta-worthy shots every time. So if you're ready to up your Instagram game and boost views of your properties, we’ve got you covered.
Find a Professional Real Estate Photographer
Work with a photographer who specializes in real estate photography and bonus points if they have an eye for interior design. Going a step up from an average real estate photographer will immediately elevate your listing.
The photographer you work with can make all the difference between a listing that sits and one that has buyers lining up. But how do you know a good photographer from a bad one?
Check out their portfolio – Look at the photographer's portfolio and see if they have a good eye for composition, lighting and angles when it comes to real estate photography.
Inquire about experience – Ask what type of experience they have in taking photos of properties, as well as how long they’ve been doing it professionally.
Ask for referrals – See if you can get referrals from friends or colleagues or who have used a particular photographer before and were satisfied with their work.
Get an estimate – Make sure to compare prices between different photographers so that you can find one that suits your budget but still provides high quality results.
Read reviews – Before making your final decision on which photographer to hire, take some time to read online reviews so you can be sure that previous clients were satisfied.
Capture Unique Angles
In addition to wide shots, adding a variety of unique angles adds interest to your overall listing. They'll look like they are straight out of a magazine.
Capture Design Details
Close-ups and detail shots of features like a range and newly updated backsplash, especially in kitchens and bathrooms, help catch the eye of prospective buyers.
Taking time to style also goes a long way. A vase of flowers and a bowl of fruit makes a space look more inviting. Neutral tones, simple shapes and live greenery always look great. Remove clutter and personal belongings off counters, as well as on top of upper cabinets.
Play with Lighting
Turn on decorative lights where it makes sense, and don’t be afraid to turn lights off when necessary. If shooting on a sunny day, kitchen pendants can be left off, making the photo look crisper and more appealing (eliminating the halo).
Avoid the Toilet
Make sure to get at least one bathroom shot without a toilet.
Showcase Cabinetry (The Right Way)
Cabinets are a crucial aspect of any real estate listing, particularly if you’ve gone the extra mile to update them before going to market. Not only do they add visual interest to the space, but they can also provide potential buyers with valuable information about the layout and features of the property. Cabinets are often one of the first things that people notice when viewing a home, but when photographed incorrectly they can be a turnoff for buyers.
When photographing cabinetry, make sure to never show the unfinished underside of wall cabinets.
Keep Editing Real
Many real estate photographers will over-saturate colors during the editing process (white washing the space). Make sure the home's authentic character shows through. Warmer photos stand out and help potential buyers envision themselves living in the space.
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