While many use social media to simply scroll, more and more people are turning to social media as a tool to search for their next home or agent. Millions are engaging in conversations directly related to buying or selling homes, with #HomeForSale used in 4.5 million posts and #OpenHouse in 7 million - and that’s on Instagram alone.

As a Realtor, you need to capitalize on these digital conversations in order to attract buyers and new sellers - and we’ve got tips below to help you do just that.

Leverage Listing Photos

In order to join in the real estate buzz on social media, it is important you leverage your listing photos as a marketing tool. Social media is often considered to be a “highlight reel” of your brand - who you are and what you are can offer clients as their agent.

Photos and videos that are aesthetically pleasing and strategically targeted through hashtags and paid ads will catch the eye of potential buyers and help drive more traffic, online and in-person, to your listings.

While posting about open houses may just get you that offer your clients were hoping for, great content will also help you attract new clients looking to buy or sell.

To stay busy and consistent in your business, every listing should help you get 3-4 more listings. When you have homes that are updated and move-in ready, they’ll typically sell faster than you can get content out, but you can still leverage that content to show potential new clients what you can do for them.

Instagram-Worthy IRL

While great photos and videos are an important first step to get buyers in the door, don’t catfish your followers with unrealistic content. A refreshed, updated home will produce great photos, and design-focused, quality updates will get you offers.

At Renovation Sells, we know what sells, and we’re here to be your secret weapon that leaves every other agent asking just how you do it. If you’re ready for the simplest presale renovation you’ve ever experienced, we’re ready to get to work. Not only will you have quick sales and offers above ask, your content will speak for itself - with #nofilterneeded.